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Build a funnel

Save an ordered sequence of page or event steps and inspect conversion drop-off.

Build a funnel to measure how sessions or visitors progress through ordered steps.

  1. Open Funnels from the sidebar.

  2. Choose Sessions or Visitors under Count by.

  3. Set the Conversion window to Same session, 1 hour, 24 hours or 7 days.

  4. Enter a Funnel name. For each step, choose Page or Event, select Exact, Prefix or Wildcard, and enter its value.

  5. Select Add step until the funnel has at least two steps, then select Save funnel.

  6. Read the result to compare the count at each step. Reopen it later under Saved funnels.

What you should see: the saved funnel displays each step with its session or visitor count.